AI Insights · Timothy · July 2021
Top Zombie Games on iOS in Ukraine: Q2 2021 Performance
Explore the performance trends of the top five zombie games on iOS in Ukraine during Q2 2021, with insights on downloads, revenue, and active user metrics.
In the second quarter of 2021, the top zombie-themed games on the iOS platform in Ukraine showed varied performance in terms of downloads, revenue, and active users. This analysis, based on data from Sensor Tower, provides a snapshot of these trends.
Plants vs. Zombies™ 2 saw a fluctuating revenue trend, starting at $335 and peaking at $474 in mid-April, before gradually decreasing to $156 by the end of June. Downloads experienced an initial spike to approximately 4.9K in mid-April, followed by a decline, stabilizing around 2.1K towards the end of the quarter. Active users increased steadily, reaching over 33K in late May, before slightly dipping to around 31K by the end of June.
State of Survival: Zombie War experienced a notable peak in revenue in mid-June, reaching approximately $67.6K, with downloads remaining relatively stable, averaging around 2.3K throughout the quarter. The active user base fluctuated slightly, maintaining a range between 16K and 19K.
Left to Survive: Zombie Games showed a consistent revenue pattern with minor fluctuations, peaking at $911 in mid-April. Downloads varied, with a notable increase to 1.5K in early May, and active users followed a similar trend, peaking around 5.3K in early May before settling at approximately 4.9K by the quarter's end.
Plants vs. Zombies™ maintained a relatively low revenue throughout the quarter, peaking at $83 in late May. Downloads and active users followed a stable pattern, with downloads peaking at 1.5K in mid-May and active users reaching about 6.3K during the same period.
Lastly, Last Day on Earth: Survival demonstrated a steady revenue trend, with a peak of $2.4K in early May. Downloads fluctuated, peaking at 1.3K in early June, while active users showed a resurgence towards the end of the quarter, reaching about 7K.
These insights illustrate the dynamic nature of the mobile gaming market in Ukraine, particularly within the zombie game genre, and further details can be explored through Sensor Tower's comprehensive analytics.
